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Expert Advice May Dumb Down Decision Making

By Kellie Heywood

Brain scans may explain why it's easy to fall for bad advice.

How do you make your important decisions? Do the research yourself and then come to a decision? Seek expert advice? Try not to think about it and take pot luck? While you might not realise it, you’ve entered the realm of neuroeconomics, the study of how the brain makes decisions and evaluates risks and rewards.

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